“Security for his dependents ...”, a powerful advertising slogan for any insurance company, is supported by the image of a smiling family outside its front door, suggesting that lost income could mean great hardship for the family.
Thomas Fisher Rare Book Library, University of Toronto, Associated Medical Services Inc. Fonds 152, File 14/I

Transcription:
Security for his dependents ...
is provided by his Accident, Health and Hospitalization insurance carried in The Commercial Travelers Mutual.