Added by you! Marshall McLuhan

Marshall McLuhan was a Canadian communications theorist who revolutionized the world’s understanding of the impacts of modern information technologies. In landmark works such as The Gutenberg Galaxy and Understanding Media, McLuhan used mostly provocative, colourful aphorisms (rather than linear, scholarly arguments) to advance his ideas about the ways “electric” technologies were “retribalizing” society and creating a “global village.” Trained in literary criticism at Cambridge, the Edmonton-born McLuhan became an international media sensation in the 1960s, while he continued to teach at the University of Toronto’s Centre for Culture and Technology. He predicted the invention of the Internet, coined phrases such as “the medium is the message” and introduced concepts such as “hot” and “cool” media. McLuhan died in 1980 at age 69.